On a practical level, the next step is to make sure that every job advert is not just fit-for-purpose, but actively attractive to its target audience. As part of our service, we are very happy to support you with your attraction strategy, including the writing of job adverts and engaging candidates. Some methods that we successfully employ to help hiring managers to attract candidates include:
- targeted social media campaigns
- briefings and advice for primary care networks (PCNs) and practices, for example, bite-sized workshops
- access to a recruitment toolkit including job advert templates
- working in partnership, in a trusting and collaborative way, giving you access to our expertise
- organised events for potential workforce, such as job fairs and workshops
Please note that this is not an exhaustive list; we keep communication at the heart of our service and find the best way for you to get the most out of your relationship with Primary Care Careers (PCC) is to talk to us, be it by phone or email. PCC aims to promote not just specific roles, but general practice itself, through advertising and marketing using social media, our website and other networking channels. We believe it is important to raise awareness as well as understanding.
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